Zara Guivi
Senior Vice President, Financial Advisor

Zara Guivi is a financial advisor with more than 30 years of experience in banking and financial services. She is dedicated to offering sophisticated strategies and services to individuals, businesses and business owners, and not-for-profit organizations. Zara's approach to investing is grounded in principles that assess intrinsic value and risk, which she considers the key to investment success. Her focus is in the areas of retirement planning, college planning, insurance planning, short-term cash management, longer-term investment management, and multi-generational wealth transfer and preservation. Zara joined D.A. Davidson in 2024, after most recently working with City National Securities. Prior to that, she held positions with UnionBanc Investment Services, Perennial Investment Advisors, LPL Financial LLC, and Oppenheimer & Co, Inc. Originally from Tehran, Iran, she attended Woodbury University and graduated from the University of Southern California. Active in the community, Zara is a member of the Optimist Club, Pacific Palisades Women's Club, Meals on Wheels, and the Midnight Mission. Formerly, she served seven terms as a board member for the Pacific Palisades Chamber of Commerce, and was a board member for Partners for Potential Inc. 

Zara has been married for more than 40 years and has two daughters and a granddaughter. She resides in Calabasas, California.

 

Phone: (818) 933-5547

E-mail: zguivi@dadco.com